How should journalists refer to the brandjunkie awards and brandchannnel.com?
The brandjunkie awards should be referred to as: “brandchannel’s 2008 brandjunkie awards.” Brandchannel can be referred to as: brandchannel or brandchannel.com. Ignore your spellchecker–we cringe when people call us Brand Channel, BrandChannel, or BrandChannel.com. Interbrand is our parent company. They are expert consultants and, apart from reading our rag each week, take no part in what we publish or who wins the award. The award is entirely based on a democratic system of voting (as long as your democracy recognizes only those with an internet connection and above average intelligence). This is not, we repeat not, Interbrand’s brand valuation survey which is officially called Best Global Brands. Can I interview someone at brandchannel about the brandjunkie awards? Sure. We’ll be happy to discuss the awards, how it works, winners, trends. Email us at jthompson@brandchannel.com or call +1 212.798.7597.
