How should journalists refer to the brandjunkie awards?
The brandjunkie awards should be referred to, for example, as: “brandchannel’s 2008 brandjunkie awards.” Interbrand is our parent company. They are expert consultants and, apart from reading our rag each week, take no part in what we publish or who wins the award. The award is entirely based on a democratic system of voting. This is not, we repeat not, Interbrand’s brand valuation survey which is officially called Best Global Brands. Can I interview someone at brandchannel about the brandjunkie awards? Sure. We’ll be happy to discuss the awards, how it works, winners, trends. Email us at jthompson@brandchannel.com or call +1 212.798.7597. BRANDJUNKIE is a trademark of Interbrand Group.
