How significant are the topics of cool hunting and trend spotting to SwipeLife?

It’s very significant. You’ll see throughout our posts the emerging and continuing trends in the subjects we cover. For example, in fashion, you might see patterns, colors and silhouettes on one designer’s collection, and actually see some similarities in another designer’s. If a certain color plaid or tartan pattern is prevalent in one season, you’ll know that this will be an important trend, and it will likely make it to the wardrobes of our readers and to those who are avid fashion consumers. In terms of other things like car design and electronics, you might notice that minimalist designs, green energy use, or a new take on luxury marketing becoming a pattern. These emerging trends are important to us because it’s what keeps our readers interested—especially if they are able to apply these trends or “cool” finds into their lifestyles. 3. How do you define a trend? A trend is a slow and gradual movement towards impact. Once the impact happens, everyone is affected, whether good or ...  more