How to convince consumers to save energy Why are people willing to buy a Toyota Prius but less likely to buy energy efficient lightbulbs?

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How to convince consumers to save energy Why are people willing to buy a Toyota Prius but less likely to buy energy efficient lightbulbs?

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EE Markets interviews Suzanne Shelton, CEO of the Shelton group, which recently conducted its fourth annual Energy Pulse study looking at consumer attitudes about saving energy. She gives tips for convincing consumers to conserve. Podcast #40: Obama’s effect on the world-wide energy crisis Energy Efficiency Markets interviews Saifur Rahman, vice president of new initiatives and outreach for IEEE Power and Energy Society, about how President-elect Obama’s energy policies will affect the world-wide energy crisis. He explains how Obama’s policies will create a ripple effect around the world because people are looking to Obama to claim a leadership role in energy. His policies will lay the framework for other countries to follow and execute their own energy plan, says Saifur. He also critiques Obama’s call for 1 million plug-in hybrid cars by 2015. Podcast #39: Franchising distributed energy plants abroad Energy Efficiency Markets interviews Firas Ahmad, director of U.S. business developme