How to improve Sonys virtual world?
Despite the criticism it received from several sources, it’s doubtless that Playstation Home has a lot of untapped potential. That is the biggest problem, though: it’s untapped. Virtual worlds are extremely dynamic environments, with a completely different target from Joe Average walking down the streets while exposed to advertising billboard, or watching commercials on TV. To tackle them without knowing and “courting” such target is a suicidal action bound to end in disaster. The biggest problem is that the ones that created Home managed to reproduce every single mistake made with Second life, to create new ones, and to amplify them by several times. While the ones working in Second Life and in other virtual worlds learned from such mistakes and adjusted to their targets, Sony still hasn’t. The question is simple: is Playstation Home still salvageable? And if it is, can it be turned into something actually cool and fun, able to compete with the offerings coming from the competition (T