How to Write a White Paper?
First, choose the problem or need that will be covered in the paper. White papers are a combination of a persuasive essay with the information and entertainment value of a magazine article. Next, know the type of customers that will be most interested in the white paper. Then, write the white paper and provide customers with useful information to solve the problem or need while not over emphasizing the business or product. This will result in readers that will find the paper useful enough to keep and possibly provide the sales that the writer desires. Lastly, a title that will peak the interest of readers will convey what can be expected to be learned from the paper concisely. A well-written title also contains actions words such as improving and generating.
