How usable are the iBrand Barometer results in my internal and external communication strategies?
• The iBrand Barometer results are clear and specific. The iBrand Barometer gives you a clear strategic framework for actions, based on brand perception, the reasons for brand perception, and the best way to deal with each strategic priority. • The iBrand Barometer report includes a set of specific interventions but does not specify the detail of their implementation. Your knowledge, expertise and resources will dictate the rest of your communication plan. Can the assessment be done electronically by a large group of participants? Yes. We can undertake assessments face-to-face, in small and large groups, or electronically with large remote respondent groups.
