How was gum first invented?
The first bubble gum was developed by Frank H. Fleer, the founder of the Fleer Company, in 1906. This gum was too sticky and broke too easily, so it was quickly abandoned.[1] Bubble gum was first introduced to the American public in 1911, but was not commercially successful.[2] The reason Bubble Gum is traditionally pink is that it was the original color used by Frank H. Fleer, as it was the only one in stock when he made it. The Fleer company later developed an improved bubblegum, which they marketed under the name Dubble Bubble. The invention of Dubble Bubble is commonly attributed to Walter Diemer, an accountant at Fleer.[3] It has been claimed this story was fabricated in the 1960’s by the Fleer company so the “inventor” of bubblegum could appear on the popular game show What’s My Line?.[citation needed] The true inventor, Fleer president Gilbert Mustin, had passed away by that time and Fleer did not want to lose the publicity opportunity.[citation needed] Up to the 1970s, bubble g
