How We Land the Best Fish The what, where, when, and how of Why Vital Choice? by Randy Hartnell Click for full story...

One topic Ive not yet addressed in our newsletter is an important one: Why should someone seeking superior wild salmon choose Vital Choice? After all, the health and environmental advantages of choosing wild versus farmed salmonbetter nutrition and culinary quality, protection of ocean ecosystems and salmon specieswould seem to apply to all wild salmon. But, as any experienced Alaskan fisherman can tell you, the quality of wild salmon varies widely and depends on several factors. I use the knowledge gained through commercial salmon fishing to select the best possible fish for you, our customer. Heres a quick summary of four variables that affect the quality of wild salmon; 1) Species, 2) Regional Origin, 3) Harvest Timing, and 4) Handling. Superior species There are five distinct species of Pacific salmon, each with its own appearance, flavor, texture and nutritional profile. When it comes to salmon, oil content is a key determinant of flavor and nutritional value.  more