How well supported is the aversion therapy approach?
Aversion therapy has perhaps the most research supporting its use. Most individuals have experienced in their own lives an instance of “accidental aversion.” For example, a person may have loved cherries but one day, ate too many, and became nauseated. From that point on, the person may find cherries unappealing. These instances of “accidental aversion” may last a lifetime. Schick Shadel uses this natural brain process in an organized, scientific way to develop a medically supervised counter-conditioned aversion to alcohol and other drugs.