How will Keeblers cookie plant crumble?
Keebler Foods Co. wants to sell its large Denver manufacturing plant and is looking for a broker to market it. The company recently sent out requests for proposals, or RFPs, for brokers, according to some who specialize in industrial real estate here. The RFP lists no asking price, and brokers wouldn’t guess what the complicated property might sell for. “It’s a real jigsaw puzzle,” said one broker. “It’ll get whatever someone is willing to pay.” Keebler, the country’s second-largest cookie manufacturer after the Nabisco Co. and based in suburban Chicago, made saltine and cheese-flavored crackers, shortbread cookies and its Nutrigrain breakfast bars most recently at the plant. It opened in 1962. The property at Interstate 70 and Pecos Street in northwest Denver officially closed at the end of May, right after the Kellogg Co. of Battle Creek, Mich., the publicly traded cereal maker, bought private Keebler for $4.5 billion. Keebler laid off 470 of the workers who manned the plant, but a s
