How will NGOsource maximize the number of NGOs that will benefit from ED-related funding opportunities?
The first step in maximizing the number of NGOs in NGOsource will be to gain a large market share of the EDs being requested by grantmakers. We are making a significant marketing investment to help spread the word about the availability of NGOsource and the benefits it will provide once it is approved by the IRS. The second step will be to grow the overall volume of EDs. By offering a low-price, high-quality, easy-to-use service, we expect to convert many ER grants into ED grants. The last step will be to encourage grantmakers to grant to new NGOs, rather than to previously certified NGOs. We plan to periodically review NGOsource’s fee structure to consider whether pricing incentives can and should be used to promote grants to new NGOs.
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