How will the acquisition affect Y2M and their representation relationship with college newspapers?
College Publisher is a business unit of Y2M Networks, a full-service marketing services agency that specializes in connecting leading brands with the college market. Whatever name the representation piece of our business operates under in the future, Y2M will continue to represent campus media, both print and online, to blue-chip national advertisers. By joining our campus media relationships with the resources of mtvU, this acquisition cements our combined position as the best place to reach and engage young college-educated adults everywhere they are: on-air, online, in print and on campus.
