How will the branding and servicemark goals be met?
A. There will be at least 2 levels of iconic-brands controlled by ICF: • A widely distributed “sign-in” icon that becomes universally identifiable as an alternative way to “click-in” (vs. login) to gain on-line access using information cards. This is the customer-focused public logo. • An logo indicating membership in ICF by all members and affiliated organizations in good standing. It does not apply to products or services. • A logo indicating Sponsorship or Founders status Over time we also may create: • A certified service mark that is backed by a certification program to guarantee product interoperability features and/or service quality. This mark will be marketed as a value-added differentiator. External certification programs will be leveraged whenever possible.
