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This will largely occur through exposure. As potential clients use the Commercial Database, Appraisal Institute Members will be showcased as the exclusive contributors of appraiser-verified data to the system. Appraisal Institute Members will also have the choice to list their name with the submitted data records. Both of these features will give the Appraisal Institute Members a competitive advantage and excellent marketing opportunities to a broader national client base than they may have previously been exposed to without the Commercial Database. ...
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How will the Commercial Database increase demand for appraisal services from Appraisal Institute Members?
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