How will the new Arena compete with or complement other venues in the region?
Every city of Lincoln’s size or greater is in the business of attracting and competing for visitors, patrons, and customers to utilize their theatres, arenas, and convention centers and spend money in their shops, hotels, and restaurants. Understanding how Lincoln can successfully compete for our share in the market and within this region has been an important focus of the City’s efforts in planning the new Arena. One of Lincoln’s primary competitors now and in the future is Omaha’s Qwest Center, with which we compete for state high school wrestling, basketball, and volleyball tournaments. We also will compete with Omaha for concerts targeting the college age demographic. However, Lincoln’s student population is greater than Omaha’s and some artists, such as Green Day, Linkin Park, and John Mayer, would typically prefer a university demographic like UNL. Many family shows, such as Sesame Street, Disney on Ice, and Harlem Globetrotters, will be interested in playing both cities. Both Li
