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How will the Officership PR campaign achieve this?

achieve Campaign officership PR
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How will the Officership PR campaign achieve this?

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The Army will reach out to prospects and potential advocates through a series of Officer panel discussions and influencer information sessions at select universities across the country. It will also conduct targeted media outreach and integrate with existing Army programs, where appropriate, to spread the Officership message.

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*Sadly, we had to bring back ads too. Hopefully more targeted.