How will the subscription process be woven into the marketing plan?

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How will the subscription process be woven into the marketing plan?

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Berwager’s Response: The marketing plan is envisioned to marry the subscription process with what BPA will do with power and products outside of the process. Eric Hiassen, Eugene Water & Electric Board (EWEB): Is the work group free to offer changes to legislation in order to have a subscription process that works? Berwager’s Response: The group could do that. We’re starting with the philosophy we should try to make it work without legislative changes. Paul Murphy, representing Direct Service Industries: It is critical to develop incentives for BPA to control its own costs. The right to recover costs has the adverse effect of causing costs to rise. The customer obligation should be capped in the contract, and there need to be off-ramps if costs are not controlled. Jim Deason, representing EWEB: The work group should be able to recommend administrative actions and changes to policies such as retail wheeling and stranded costs. Jeff Nelson, SUB: There are mechanisms BPA can use to give c

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