How will this help the country cultivate existing advantages over outsourcing rivals like India and China?
CICT, IBM and BPAP launched the SSME programme in the Philippines by signing a memorandum of agreement and conducted a four-day conference on SSME attended by key stakeholders from the government, academe and industry. The conference has opened avenues for these three important sectors to collaborate and plan in developing the critical mass of talent required in the services sector, which now accounts for more than half of the Philippines’ GDP. Talent has been the key driver in the growth of the Philippines O&O industry. Our large pool of English speakers with affinity for Western culture and strong customer service orientation has made the Philippines a preferred offshoring destination. However, given its stellar growth trajectory, the industry is now facing challenges in recruitment and retention of talent. In order to maintain our global competitiveness in this sector, we need to strengthen our talent development efforts and SSME will be one of the key enablers. Philippines An Overv
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