How would you go about segmenting universities, colleges and government in a marketing sense?

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How would you go about segmenting universities, colleges and government in a marketing sense?

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You could use a variety of ‘bases’ of segmentation. It is also important to have the ‘person in mind’ as the target segment. For example students might segment universities very differently from parents, or property rental companies, or government. Standard segmentation bases might include: Geographic location Geo-demographic catchment Age of university Research expertise Alternative segmentation bases might include: Local Crime rate Student satisfaction surveys Staff satisfaction surveys Graduate employment ratios Famous academics Research rating Campus configuration Ratio of overseas students Teaching specialism Sports facilities Home town night life Teaching facilities Transport facilities Segmentation is a ‘market’ classification not a ‘product’ classification however and so segments should be from the users perspective. Additionally segments are not simply descriptions of ‘what is there’ they are inventions of the marketeer that classify noted similarities between people. The most