I do not get it. What is the big idea behind uniQgift?

big IDEA uniqgift
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I do not get it. What is the big idea behind uniQgift?

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Firstly, you have an occasion when you need to present someone with a gift. You are not sure what he/she likes and you have no time to shop for it. He/She seems to have everything that he/she needs. The best (and safest) gift to buy is one that is service oriented and treats the recipient of the gift to a special experience… …that’s it, you need a uniQgift! Conveniently available on our website and several retail stores, you can choose from a selection of more than 10 themes (spa, restaurant, workshop, hotel etc.) and present to him/her. No further gift wrapping needed as it’s exquisitely designed already. The best part (and probably safest part for you) is that he/she has the choice over many experiences. That’s the big idea! Convenience to the buyer and for the recipient, the freedom of choice to decide on how to “spend” his/her gift!

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