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I have a pass to come to The Ice House and it says that a small service charge will apply. Why is that?

charge House Ice pass service small
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I have a pass to come to The Ice House and it says that a small service charge will apply. Why is that?

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To cover our marketing costs — If you’re one of the lucky ones to obtain a pass to The Ice House, then our marketing efforts are working! As in any business, advertising, direct mail and telemarketing are all effective and costly marketing tools. Without the service charge, we would be unable to continue to offer passes to The Ice House.

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*Sadly, we had to bring back ads too. Hopefully more targeted.