I hear terms white hat, black hat SEO. What does it mean?
White hats tend to follow search engine guidelines and produce results that last a long time. Black hats aim for quick results. They use techniques that are deceptive. They realize that their tactics may be banned either temporarily or permanently once the search engines discover what they are doing, but they typically don’t suffer from it. It’s their client websites that disappear from the radar. Read more about white & black SEO on our blog.
