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I heard that search engines impose penalties for duplicate content on web site. How to avoid this?

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I heard that search engines impose penalties for duplicate content on web site. How to avoid this?

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WAHA is fighting with duplicate content using three methods: content mashup from many sources, use only most recent content, automatic synonymizer. And let us give you some advice, do not just think about search engines but create high-quality and useful resources for visitors. This will be the most beneficial way.

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*Sadly, we had to bring back ads too. Hopefully more targeted.