I never click on sponsored links on search engine results. How many people actually click on thelinks?
39.2% of Yahoo surfers and 27.7% of Google surfers use sponsored links. The below image is the Google eye for the search terms digital camera. It demonstrates the visual scan pattern undertaken by the human eye when presented with a Google results page. The image indicates that while the first few organic results are given priority, PPC (sponsored listings) are also given due consideration, therefore valuable.
