I thought a search engine always produced the most relevant results to my queries. Isn’t having a good web site enough?
Yes and No. Unfortunately, having a good website is not enough. Why? Search engines look for very specific information such as: the content (text) and the underlying code and of the website. If the search engine doesn’t find what it’s looking for, the search engine will most often not recognize your site as being relevant. Search engines must attempt to sort over 30 million domains and, of course, each of these domains can have dozens of pages. The fact is, search engines are doing the best they can to return relevant results, but the fact that they must have criteria by which to sort these results creates a need for search engine optimization.
