If the online survey is confidential, why do we have to enter the User ID and ZIP code of our dealerships physical address?

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If the online survey is confidential, why do we have to enter the User ID and ZIP code of our dealerships physical address?

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The Dealer Attitude Survey is confidential. Manufacturers NEVER see a dealers individual responses. The responses for dealers with the same franchise are combined and reported together by franchise, market group (e.g., European, Luxury, etc.) and geographic region. The User ID and ZIP code allow us to place the completed survey in the correct group. They also are a quality control check to prevent the same dealership franchise from being evaluated more than once. The group reporting helps NADA and your dealer council chairperson to identify areas of both strength and weakness to be discussed with your manufacturers.