In the stores, how can Gap communicate the notion that its clothes can be used for varying occasions?
We could be cleverer on the occasions, with the propping in the stores and with how we style the mannequins. You won’t see more mannequins, but you’ll see changes in how we use them. We could show a range of options for an item, such as one coat worn three different ways. Q: How is Gap changing the store environment in its GapKids stores? A: Customers like our shopping environment, but we want to make it more dynamic for kids. Kids love the footprints painted on the floor to help them figure out their shoe size. You’ll see us use the floor more, maybe more designs on the floor. You’ll see us put signs lower, at kids’ eye level. Q: You’ve started to hold events in the BabyGap stores, like storybook readings. What’s the idea behind that? A: We make it more than just the product. Yes, events like the story readings are commercial, but it’s a great way to interact. Moms bring their babies and get together with other moms. It’s a great way to create a community. Q: How is Gap improving the
