In these tough times, Im thinking of cutting back on my mailings. Good idea?
A better approach is to mail smarter: Make sure every mailing address is a good one. Keep your postage rates as low as possible. Combine with other mailings when you can. Induce more sales with customized ink-jet messages. When you get a sale, be sure you know where it came from. Fortunately, we can help you with all of these elements as well as provide the data analytics to ensure that you are mailing the right names.
