Influencer marketing
First of all, influencer marketing or influence marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. As a result of the expansion of different online platforms, like Instagram or TikTok, a lot of new ways to advertise a product appeared in the digital marketing industry and companies like Marketing Agency Singapore are already working with these platforms.
Influencer marketing is a new opportunity to advertise your product or your entire business on Social Media platforms. It includes product placement, and Social Media Influencers promote it to their followers. Some of them have millions of subscribers, so it’s a pretty vast audience. As much as I know there is also a tiktok influencer marketing agency that can identify your target audience and this way associate you with and Influencer that you could work with. It’s a marketing strategy that grows day by day, so it deserves attention.