Is a marketing degree appropriate for the advertising field?
The following information is excerpted from the Occupational Outlook Handbook, a publication of the US Bureau of Labor Statistics. The full article on careers in advertising and public relations may be found at: http://www.bls.gov/oco/cg/cgs030.htm “Most entry-level professional and managerial positions in advertising and public relations services require a bachelor’s degree, preferably with broad liberal arts exposure. Beginners in advertising usually enter the industry in the account management or media department. Occasionally, entry-level positions are available in the market research or creative departments of an agency, but these positions usually require some experience. Completing an advertising-related internship while in school provides an advantage when applying for an entry-level position; in fact, internships are becoming a necessary step to obtaining permanent employment. In addition to an internship, cours
The following information is excerpted from the Occupational Outlook Handbook, a publication of the US Bureau of Labor Statistics. The full article on careers in advertising and public relations may be found at: http://www.bls.gov/oco/cg/cgs030.htm “Most entry-level professional and managerial positions in advertising and public relations services require a bachelor’s degree, preferably with broad liberal arts exposure. Beginners in advertising usually enter the industry in the account management or media department. Occasionally, entry-level positions are available in the market research or creative departments of an agency, but these positions usually require some experience. Completing an advertising-related internship while in school provides an advantage when applying for an entry-level position; in fact, internships are becoming a necessary step to obtaining permanent employment. In addition to an internship, cours