Is Ad Blocking Browser Technology Actually a Threat to Advertising?
Many popular browsers now have some form of ad blocking add-ons or extensions. Firefox’s most popular is Adblock Plus. Google recently announced that the Chrome browser will support ad blocking extensions despite the fact that Google is making much of its money off advertisements. Will this type of technology eventually cost advertisers on the internet? There are a variety of advertisement models on the internet, many of which are based on performance. Someone will be paid if there is a sale or paid if there is some sort of click on the advertisement. Each of these takes a willing visitor of that webpage to actually take some sort of action. It seems obvious that someone who does not want to see ads is typically not one who will click on them let alone buy anything. They are simply not interested in offers online and subsequently choose to ignore them. Ironically, these types of viewers using ad blocking technology can actually save advertisers money. First, these viewers won’t acciden
