Is advertising a good career to get into?
Hello. I am 12 years into my career, have been working in the world of brands, marketing and advertising all that time. I think you are referring to the creation of advertising in which case there tends to be 2 types of creatives (traditionally) for broadcast advertising – copywriters who write the words, and creative directors who do the picture stuff. They usually work in a pair, one of each though this is not always true. best route into this is to study advertising or design or creative writing as well as media then put together a portfolio as you go along to show what you can do. Creatives do not have to be able to give speeches etc usually because they are thought of as a bit “precious” in the traditional advertising world. There are other roles in advertising, 2 main areas would be account management where you liaise with a client (eg Coca Cola) about what they need from their ads and you then brief that in to the creatives. You also manage the relationship with the client o a d
