Is Benylin encouraging employees to throw sickies?
The article presents views from executives concerning the advertising campaign of Benylin website which encourages employees to stay in bed when not feeling well. Stephen Overall suggests employees not to take medical advice from advertisements and websites because they are the best judges of their own health. Adrian Norris considers that the website is taking a pragmatic and positive approach. James Whitehead claims that the campaign called for a responsible approach to break the sickness.
