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Is branding just about using logos and taglines?

Branding logos taglines
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Is branding just about using logos and taglines?

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No, although, logos are the visual representation of the brand and an important element in the overall campaign. The branding campaign is a comprehensive approach to the way we communicate and represent the university. Having guidelines for the use of the Buena Vista University logo aids in consistent use across the university. The BVU tagline, Bold Vision, Bright Futures, captures the spirit and direction of the university.

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