Is breastfeeding framed as a social justice issue?
–> Home | Browse by Day | or Program | Author Index Click to Register for the meeting now 219063 Is breastfeeding framed as a social justice issue? Monday, November 8, 2010: 4:30 PM Lori Dorfman, DrPH , Public Health Institute, Berkeley Media Studies Group, Berkeley, CA Heather Gehlert, MJ , Public Health Institute, Berkeley Media Studies Group, Berkeley, CA Laurie True , California WIC Association, Sacramento, CA Karen Farley, RD, IBCLC , California WIC Association, Sacramento, CA Multimedia recording Background: Frames about breastfeeding are powerful because they foster certain interpretations and hinder others, often without the person’s awareness. News frames are especially important because they influence how the public and policy makers approach an issue. Methods: To discover what frames are operating in news about breastfeeding and how those frames relate to the California WIC Association’s policy goals, we analyzed news coverage and other materials focused on establishing bab
