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Is card writing a timeless art, or are messages and situations constantly changing?

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Is card writing a timeless art, or are messages and situations constantly changing?

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“There are so many situations, which is why there are so many cards. One thing we’ve been trying to do at Hallmark is look at situations as more of a process. More and more, people battling cancer or other terminal illnesses are willing to see and speak to it as a journey. We are trying to support people through the entire journey, through the ups and down. After a death — that’s a journey, too. The people who are left behind grieve for a long time, forever in some ways. How can you support and comfort them through that journey?” Can you give an example? “A colleague of mine, Alarie Tennille, was going through a difficult move to another city and wrote a card of thanks to a friend who’d helped her out. That friend was terminally ill with cancer and wanted to send that same message — beginning with, ‘There have been angels in my life’ — to all the people who’d helped her on her journey. It was eye-opening to us that someone who was ill herself would want to send out a message.” How h

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