Is Carlsberg committed to the pub sector despite falling beer sales?
We are highly committed to the on-trade and there is a huge amount of support we deliver to demonstrate this. We have established We Deliver More as a way of doing business. It is a customer-focused principle where we help licensees drive sales and footfall, and make more money through our knowledge, expertise and marketing assets. Added to this, more than 75% of our employees help service the on-trade; we are the only major brewer that still delivers direct to our customers through our own distribution network; we also provide distribution services through our logistics network to some of the biggest pub operators in the UK. There can be no doubt, the on-trade is at the heart of our business. Do your bosses in Denmark see a long-term future in the UK beer market? Absolutely they do. While they appreciate it is one of the more challenging beer markets in the world, they also see it as one of the biggest and most influential. If you take the Carlsberg family of brands alone, 45% of tota