Is cash or gifts more effective with incentive promotions?
According to a survey of Safety Professionals by the National Safety & Health Council, 60% said merchandise and awards would be more effective than cash. One of the main objectives with incentives is to raise awareness and memory value to the behavior resulting from the incentive. Most will remember and recall the reason for receiving an incentive when that incentive is used. However, they will forget anything associated with cash once it is spent. Remember the reason for giving incentives is to motivate and reinforce behavior. Merchandise reinforces behavior more effectively and imprinted merchandise with a safety theme message has even more impact.
