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Is Cause-related Marketing, An Ethical Activity?

April 26, 2017activity cause-related customers ecommerce articles email marketing Ethical Marketing marketing articles marketing plan

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Is Cause-related Marketing, An Ethical Activity?

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“The number of organisations engaged in cause-related marketing (CRM) appears to be growing. CRM seeks to link charities and social causes e.g. Breast Cancer with commercial organisations, such as Target, to produce a positive outcome for both parties. Much is written about the “good” that can come from there are some ethical concerns that need to be addressed.” From: Marketing Management 555 Cutin University 2005. “Are joint promotions, employing cause-related marketing, an ethical marketing activity?

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Posted

“The number of organisations engaged in cause-related marketing (CRM) appears to be growing. CRM seeks to link charities and social causes e.g. Breast Cancer with commercial organisations, such as Target, to produce a positive outcome for both parties. Much is written about the “good” that can come from there are some ethical concerns that need to be addressed.” From: Marketing Management 555 Cutin University 2005.