Is Child-Centered Tobacco Prevention a Trap?

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Is Child-Centered Tobacco Prevention a Trap?

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Ronald Bayer, PhD and Valeri Kiesig, BA The authors are with the Program in the History and Ethics of Public Health, Mailman School of Public Health, Columbia University, New York, NY. Correspondence: Requests for reprints should be sent to Valeri Kiesig, 523 W 112th St, No. 54, New York, NY 10025 (e-mail: vk2012{at}columbia.edu’ + u + ‘@’ + d + ”//–>). “There is no question that demands more public attention . . . than the prevailing methods of cigarette manufacturers to foster and stimulate smoking among children,” an angry New Yorker said in 1888. Tobacco manufacturers seduced the young with promotional prizes like pocket knives and lithograph albums, he said. “At the office of a leading factory in this city you can see any Saturday afternoon a crowd of children with vouchers clamoring for the reward of self-inflicted injury.”1 More than a century later, David Kessler, then Food and Drug Administration Commissioner, held a private meeting with President Clinton. Kessler described