Is Corona Losing its Luster As King of Imported Beers?
Corona Extra’s formidable brand was built, in part, on crackerjack marketing campaigns equating the Mexican brew with tranquil vacations on pristine beaches. But Corona’s falling sales have some beer business watchers wondering whether there’s trouble in paradise. A tough economy and intense competition are weighing on some of the higher-priced imports. Their future, and whether beer drinkers’ habits have permanently changed, are being closely watched in the $26 billion-a-year industry.
