Is direct marketing impersonal?
If not handled correctly, direct marketing can seem impersonal. However, it doesn’t have to be that way. You can take advantage of the lower postage rates of a bulk mailing without sacrificing that all-important first impression. Did you know that bulk mail doesn’t have to have a meter imprint or indicia? You can apply a stamp to your mail for a more personal impression. And did you know that your mail could be personalized. That’s right. Every letter you send can have a personal salutation. Your form letters will no longer look like form letters, they will have salutations, dynamic content and even real signatures. This example of personalized direct mail will give you a better idea of what dynamic content and 1 to 1 marketing can do. It has been CCI’s policy to stay cutting edge in the direct marketing industry. When new technology becomes available, CCI purchases the necessary equipment and trains employees. We were one of the first to offer truly dynamic, targeted, high-resolution
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The most important thing when planning a social media strategy was and still is knowing your audience, click here to read more. Businesses need to have a clear idea of who your messages are aimed at, what social media channels your consumers prefer, what they read, what they share, and what topics they discuss.
