Is Facebook going to be an avenue for more games like Scrabble for EA?
Absolutely. We feel like it’s a real dynamic social platform and it’s not just Facebook, it’s the whole open social network communities out there. How challenging is it to get today’s gaming press to focus on casual games amidst all of the big blockbuster games that crowd E3 and other trade shows? It’s a challenge, but I think it’s a challenge that started a lesson. I think people have realized that the video game market has grown from being just a series of core holiday blockbusters to being a global male/female interactive platform for all ages. I think the most astute analysts and writers on our business no longer have to be convinced of that. They’re looking for the evidence of that. I feel like CES is an opportunity, and a place to showcase the evidence of that market change. I think E3 will be more of that. People are going to come looking for it. We get that there are now girls, families and moms playing… what’s EA doing about it and what are its competitors doing about it? We
