Is Food Alliance a policy organization?
No, Food Alliance is about carrots, not sticks. We’re trying to use the growing market for more environmentally and socially responsible products as a positive means to encourage farmers and ranchers to voluntarily improve their management practices. Food Alliance certification is a tool that farmers, ranchers and other food-based businesses can use to differentiate and add value to products. Benefits that can be gained from this tool include improved customer relations and loyalty, sales increases, new markets, access to contracts, and price premiums.