Is friendly but bearish Red attracting a bull market?
BOBBI BARBARICH / bobbi@vueweekly.com ‘I will not take you there—that run is bullet-proof,” said Gilles Bellerose, snow host extraordinaire at Red Mountain Resort. I wasn’t sure what bullet-proof meant, but I was worried he thought I sucked, and wouldn’t show me the parts of the mountain for which Red is famed. “I’m bullet-proof!” I shouted eagerly through the fog. Gilles nodded decidedly. “You are a snowboarder,” he said in his Québécois accent, offering a ski pole to pull me through a flat spot on the cat track. “My girlfriend is a very efficient snowboarder. She is mad at me when we go in the trees on days like this. You will not like me if I take you there.” At that moment, I knew three things about Gilles. One, he can appraise his company’s ability within seconds; two, he knows things about the mountain I wouldn’t find by myself; and three, Gilles wants me to like him. And like him I did. It’s hard not to like people at Red, and it’s even harder not to like the resort itself. Red
