Is having a Web site as cost effective as other advertising mediums?
With mediums, such as television, radio, or newspaper, once your advertisement runs for a particular day or time slot, the ad and all the money invested is used. With a Web site, once the creation is complete, the site remains available online, 24 hours a day, 7 days a week, until removed. The only cost for the continuing the site is the hosting, (which costs about $20 per month for most sites).