Is hospital specialization an alternative to remain competitive in the Healthcare market?
Healthcare institutions, even the general hospitals, should have 2 or 3 strong specialties; at most, thus they can become a reference in these specializations. By reaching this goal, these institutions will have higher profitability. In a hospital with obstetrician, for instance, if we consider that the number of births is decreasing, the hospital will not have a high profitability unless it gets specialized. By incorporating all services related to maternity, it will not be necessary to transfer the patients to other healthcare institutions for a specific procedure. MEDICAL TOURISM – Medical tourism in Brazil is growing at a significant pace and has more than doubled in the past 3 years. Brazil is becoming a reference for plastic surgery, although this specialty is not commonly the focus of hospitals. Does Medical Tourism represent a good opportunity for hospitals? Yes. Some hospitals even have a specific department to serve this demand, where the professionals speak in English in ord