Is Interference the first agency dedicated exclusively to guerilla marketing?
I think were the first agency that has so unabashedly embraced guerilla marketing. We dont want to do print, we dont want to do top-level advertising, we dont want to do a yearlong concert tour with an 18-wheeler that unfolds into something. I want to let the promotional people do what they do, I want to let the advertising people do what they do. What I want is for people to come to us when they want something a little different, something that makes connections. There are a bunch of ad agencies that are offering guerilla marketing now, and when they try to do it themselves, I think you often get that IBM situation. I dont think theyve been on the street long enough to know what to do with it.
