Is it a space inspired optical illusion from Estee Lauder?
Inspired by NASA research and utilising technologies from the aerospace and textiles industries, Estee Lauder has developed Illusionist Maximum Curling Mascara. This, it is claimed, delivers lift and curl to lashes in a lightweight and long lasting formula that, according to Estee Lauder, opens up the eyes. Illusionist blends spheres of air gels into a curling polymer matrix and rather than using traditional weighty wax, says the company, the formula features a gravity defying material that was developed for weightless insulation in rockets.